A quick check showed the app which was rolled out initially in the UK and US on January 18, is now available in Nigeria, Kenya and South Africa. Already, over 500,000 users have installed the app within two weeks of being rolled out. “Our new app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them,” WhatsApp says.Ĭustomers won’t need to install new apps as messages sent from WhatsApp Business will be received on WhatsApp Messenger as usual. WhatsApp Business features include business profile, messaging tools such as quick replies, greeting messages and away messages, metrics and a verified business account listing. It is estimated that 80% of small businesses in Brazil and India already use WhatsApp Messenger to reach their customers. WhatsApp Business is currently just for Android users who dominate market share in emerging markets. For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence.Īlthough WhatsApp has not released any official data about its market position in Africa but it seems to be eager to tap into the growing popularity of WhatsApp in Africa – evident from the recent launch of a dedicated standalone app called WhatsApp Business which targets small businesses. But WhatsApp was built for people and we want to improve the business experience. People all around the world use WhatsApp to connect with small businesses they care about – from online clothing companies in India to auto parts stores in Brazil. According to recent reports, more people in Africa use WhatsApp, not Facebook, to communicate with each other and share information. For most Africans, WhatsApp is their main social media platform, overtaking even Facebook. Join now at įrom 2016 onwards, WhatsApp has emerged as one of the fastest growing networking apps as well as a media platform in Africa. Africa Business Pages B2B networking group.
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